Advertising+Layouts

media type="custom" key="692173"

Named after advertising expert David Ogilvy. He devised an ad layout formula for some of his most successful ads. You must have all five components:** 2. Caption 3. Headline 4. Copy 5. Signature
 * __The Ogilvy Layout__
 * 1. Visual

Directions:

1. Visual at the top of the page. If you are using a photo, bleed it to the edge of the page or add some space for macimum impact. 2. For photos, place a descriptive caption below 3. Put your headline next 4.Follow with your main ad copy. Consider a drop cap as a lead-in to help draw the reader into the copy. 5.Place your contact information (signature) in the lower right corner. That's generally the last place a reader's eye gravitates to when reading an ad.** Example:

__**Z Layout**__ Place important items or those you want the reader to see first along the top of the Z.** Example:
 * This layout will mentally impose the letter Z or a backwards S on the page.
 * The eye normally follows the path of the Z, so place your "call to action" at the end of the Z.**

__**Illustrated Layout**__

~show the product in use ~show the results of using the product or service OR ~illustrate complicated concepts or technical issues ~grab attention through humor, size, dramatic content** Example:
 * Use photos to: